Asad's Business and Technology Articles

In market segmentation we divide the whole market into small segments or parts. It is done because of ease for both seller and buyer. Market segmentation is made by seller who will sell his products to target customers. Segments will help him to access them easily and efficiently. For example, we (organization, say ‘PakMobiles’) make five segments of Pakistan, Punjab, Sindh, KPK, Balochistan and Islamabad. Suppose we want to sell our product that is a vedio camera mobile set (Rs.65,900). Now we want to sell our product in five segments separately then we will have to further divide five segments into smaller segments that are markets like in Islamabad we may make further segments for example; Jinnah Super Market, Abpara Market, Melody and I-9 Market. Here you will find that Jinnah-Super is expensive than abpara and Melody and I-9 Market is cheaper than all. Here we shall supply our product to majorly to Jinnah-Super or abpara, Melody instead of I-9 Market because we know that our prod...

You may be familiar with the term ‘Marketing’ but I believe that you would be in deep confusion about this concept. I mean that you or most of you understand marketing, just advertising or sales promotion. But in reality it is not what you thinking. The easy way I suggest you to understand any concept is to analyze definition of the term. Here I’m going to remove your confusion by presenting you precise definitions of it.